Barberino Outlet: leading italian brands with 30% discount!

The other day, I decided to go to Barberino Designer Outlet in Barberino in Mugello, between Florence and Bologna. My daughter had pointed out that her sneakers were just a wee-bit too tight! Feet grow fast when you’re twelve. These “tight spots” every month were getting expensive. Why not try shopping in an outlet?


At the Barberino Outlet (McArthurGlen) there are leading brands with 30% to 70% discount! It’s super easy to get there from Florence, taking highway A1 and exiting at Barberino. The outlet is right at the exit! It’s about a 30-40 minute trip from Florence. There are also shuttles at 10:00 AM and 2:30 PM from Florence in the station square and at 1:00 PM and 6:00 PM on the way back (tickets are €15).
This isn’t a usual indoor outlet store. Designed like a little village it has roads and bridges… and even a little river running through it!


As soon as we got there, we decided to go to the Puma store. Fabulous! One of the largest! It was well stocked and, most importantly, had low prices! Being a typical Florentine woman I started to cianare (= chat in the Tuscan dialect) with an excellent sales clerk named Simona, who told me that you get the best deals during sales. Incredible!! Even outlet stores have sales! The sales periods are after January 8 through to mid January and in the summer from July to end of August. Of course, they have felt the recession too, but they manage to keep on going with their steeply discounted prices.
I bought my daughter a very nice, comfortable pair of shoes, but best of all for me … I spent very little, which is especially great because … well, in a month no doubt we’ll have to come back!

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We got good ice cream in one of the many food places here. At Ca’puccino, they make delicious homemade ice cream, fresh every day.

Inside the village are cafes, plus a restaurant called Il Torracchione.

Sure, because the outlet closes at 9:00 PM. What’s more, if your kids are whining, you can spend a half hour at a mini playground (free) and parents can rest for a while before getting back to their shopping sprees!

The brands are many, including Calvin Klein, Diesel, Fornarina, CLASS Roberto Cavalli, D & G, Prada, Lacoste, Guess, Missoni, and more. See a few others below:

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There’s a bus leaving from Florence every day not far from our hotel, that arrives directly to the Mall.

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