Christmas magic amidst lace, silk and embroidery

The season is upon us — glittering firs, the scent of cinnamon… in the mood for snow while sneaking bites of Christmas cake. We get inspired to decorate our homes and bake reindeer-shaped cookies. This is the season of little pleasures, sipping coffee together at breakfast, sitting by a fire and keeping warm together, stealing a minute from her hectic cold days to tell someone we love them, and, of course, presents under the tree. Yes, presents too. Because Christmas may be about spirit, love and warm thoughts, but it is also the season when little wrapped gifts can draw a smile that warms your heart.


We decided to get fully into the Christmas spirit and uncover some little treasures to put under your tree, a few gems that were made in Italy, or even better, handmade in Florence. Today we want to tell you about an emblematic shop in Florence’s artisan tradition, set in the very center of Florence bearing the name of the woman who founded it more than 90 years ago: Alida Ferrini (in via Por Santa Maria 60r). This lingerie and home linen shop holds countless surprises within, abounding in lace, cashmere and embroidery.


There’s more than we can name: silk shirts, softest cashmere robes, warm pajamas for cold days, embroidered throw blankets for cuddling on the sofa. And the list goes on: tablecloth, sheets, blankets, pillows, towels, etc.. And for its most discerning customers Alida Ferrini also offers custom-made creations, including embroidery, fabrics and personalized items.



The second you cross the threshold you’ll feel a warm Christmas atmosphere made up of gold and silver embroideries, lace tree decorations, marvelous towels with large white linen bows or lace and silver stars, bringing quickly to mind a beloved White Christmas.


Your eyes will be caught by stars and scented doves to put on your tree, with hanging snowflakes and porcelain cherubs, absolutely original little gifts to infuse the homes of their recipients with their subtle scent. It all will put you in the mood to slip on a warm plaid bathrobe, and then slip under a white bedspread embroidered in lace — a true marvel that will make you fall in love.


So many ideas to make those of all ages happy, or maybe even give yourself a unique present. Warmth, softness and beauty are everywhere, and we are starting to feel the magic Christmas already… Come see for yourself.


English translation by Miriam Hurley

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