Florence Expo 2015

Expo 2015 — slated from May 1 to October 2015 in Milan — is being feverishly prepared. A section of Milan covering over a million square meters is dedicated to the Expo, which expects 15 million visitors, involving 130 countries.Florence is gearing up too for Florence Expo 2015, which includes many initiatives and events to promote Florence, its area and its history. Florence is the perfect union of past and future, where the cradle of the Renaissance and its hundreds of years of history meets innovation and a future orientation.



There are six main events to bring Florence into the action:

1)Expodome. This multimedia installation’s form will evoke those of the Duomo and serve as an info point for the six months of the Milan Expo. The structure — which can be easily disassembled and reassembled — will be a major foundation for promoting Florence worldwide.



2)House of Excellence. This is the most ambitious of the projects, planned for the San Firenze complex. The idea is to turn the former courthouse into a “House of Tuscan Excellence,” set on a 500 sq.-meter area, displaying works representing the best of Florentine artistic crafts and wine and food traditions.

3) Days of making. A calendar will be planned with guided tours to discover the most innovative historic and design companies in Florence to highlight the city’s special ability to join the past and the future.



4) Gardens and feasts. Some of Florence’s most prestigious gardens — the Iris Garden, the Horticultural Greenhouse, Boboli’s greenhouses, and the area of the former campground of Piazzale Michelangelo — will be used to grow local foods that will then be cooked by great chefs, turned into gourmet dinners organized around town. The event will involve Florence’s primary and secondary schools, who will work together with the chefs.

5) Bread festival. In June, an exhibition will be put on to celebrate the history of wheat to tell the story of this grain so essential to the Florentine diet. The show is organized during harvest time, explaining the process of bread making, involving major local bakeries.

6)Oltrarno Viva-nde. From September 15 to October 15, 2015, Florence’s historic Oltrarno neighborhood, will welcome artisans of Florentine wine and food, in partnership with the Associazioni Artigiane, Osservatorio Mestieri d’Arte and Ente Cassa di Firenze, to create an open-air exhibition of Florence’s wine and food traditions.



The plan involves a number of events to promote Florence in the world’s major cities (London, New York, and Tokyo), forming a bridge to Expo 2020, to be held in Dubai.
Florence Expo 2015 initiatives are organized by Promo Florence in collaboration with various companies and associations, including Pitti Immagine, Taste, Ruralia and Maggio Musicale.

English translation by Miriam Hurley

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