For a few days Florence is turning into the world capital of fashion. What’s going on? Twice a year, in January and June, Florence opens its doors to the Pitti Immagine Uomo men’s fashion fair.
This is the 84th edition of the show. With a full roster of events from June 18 to June 21, 2013, the spotlight is on men’s fashion for Spring Summer 2014 (in the fashion world, it’s always about looking to the future). If you want to know what’s going to be in fashion next year, keep your eyes peeled wide open.
The Fortezza da Basso, a stone’s throw from our hotel, is where the main action is happening with buyers and exhibitors clustered here. Over 1,043 brands have registered, well-established designers and emerging brands alike. At the last Pitti Uomo there were more than 17,800 buyers, about 41% from abroad and some 30,000 visitors.
Every year has its theme, and this year it is Vroom Pitti Vroom, all about motorcycles and, of course, the clothing they inspire.
Plus, there’s a special exhibition right in front of our hotel called “Linen Incredible! Flax in the city ” designed by Hilton McConnico and put on in Piazza Santa Maria Novella. It gives us a reminder that flax is not an exotic plant, with 85% of worldwide production based in Europe. The exhibition is a chance to see how this fascinating textile fiber, the only one in Europe, can be used for all kinds of purposes. There are 40 original photographs by Sébastien Randé illustrating the entire production process.
We snapped some pictures tuesday afternoon (under the sweltering sun, 37 degrees Celsius!) while they were setting it up.
Not to be forgotten, there’s also Pitti W, focused on women’s fashion that gives us a peak of women’s fashion trends with 64 women’s collections.
This area’s special guest is Croatian designer Damir Doma who is showing at Palazzo Corsini in Prato.
Other events and fashion shows are going on throughout Florence for three days. VIPs, buyers, models, and the merely curious will be all around town. You could be forgiven for thinking you were in London or Paris for a bit here!
Pitti Uomo – Pitti W
June 18-21, 2013
This is central Via Tornabuoni at 11 pm!!!