Florence’s big winter fashion event is back, the most important menswear trade show in town. It’s Pitti Immagine Uomo. . At the Fortezza da Basso from January 13 to 16, the trade show draws an ever-growing number of exhibitors and industry professionals (last year some 30,000 attendees were recorded).
Including emerging brands and the return of some famous ones (Superdry and Northsail), for four days you can admire the new Fall/Winter menswear collection and a preview of womenswear (about 70 companies are expected).
Pitti Uomo 87’s theme is Walkabout. The stands and pavilions, designed by Oliviero Baldini, will be dressed with maps and pictures of pictures of walkers!
The Fortezza’s central pavilion is the heart of the show, hosting historic menswear brands like Brunello Cucinelli and Christy’s, and then Eleventy, Ernesto, Lardini, Lubiam, Mackintosh and Tombolini, and, of course, Cantarelli, Capri, Conte of Florence, Manuel Ritz, Roy Roger’s and Seventy.
There are great expectations for the Peuterey event at Stazione Leopolda, presenting the Fall/Winter 2015/2016 collection.
Back at Pitti Uomo is a historic German brand, Widsor.men, presenting a timeless, urban masculine line.
New and noteworthy is the #swedish spot, a corner for 7 emerging Swedish designers.
Florence is turned into a fashion capital by the many events and parties outside of the Fortezza.
Tuesday, January 13 from 7:00 pm to 10:00 pm at Via dei Serragli, 24 is the presentation of the MARBLE HATS COLLECTION by REINHARD PLANK.
Also on Tuesday the 13th is a concert by Hamaki-Ho, starting from evening to midnight, at the Tepidarium del Roster; live performance with the famous DJ Alessio Bertallot and the DJ Natalia Goldova will accompany the collection’s presentation in a setting of art images and videos that show the “street” as the place of observation and creation of fashions.
Among Pitti Uomo’s most innovative spaces are:
every day: 9:00 am – 6:00 pm
last day: 9:00 am – 4:00 pm
8:30 am to 6:00 pm
last day: 8:30 am – 2:00 pm
English translation by Miriam Hurley