Taste: the good eating and Italian lifestyle fair

Running from March 7 to 9, 2015 at Florence’s Stazione Leopolda and the Alcatraz area, with a special installation by architect Alessandro Morade, this special edition of Taste celebrates its 10th anniversary. Taste is about excellence in taste, good eating, the Italian lifestyle and food and kitchen design, and involves key figures from the echelons of the international gastronomic and catering sectors.



A multitude of stands are put up here to give tastings to visitors, who are burgeoning in number every year (over 15,000 people attended in 2014!) Beyond food, you’ll also find great Italian wine and can attend fascinating events like roundtables (about subjects like allergies and food), tastings, gatherings and exhibitions.


Taste was spawned out of a partnership between Pitti Immagine and the “gastronaut” Davide Paolini. This year 320 companies will take part, selected from the top Italian makers of niche food and wine products.


You can sample genuine delicacies, admire food and kitchen design arts including professional equipment, and a Taste Shop will be open where you can buy what you tasted or saw on your taste journey. There will also be an exhibition of the finest photographs published in magazines for food lovers and a special collection of aprons made by inmates in a prison in Lecce part of a project called “Made in Jail.”

FUORIDITASTE-ADVOutside of the fair location is Fuorditaste, the off-site part involving Florence’s restaurants, bars, shops, museums and art galleries. This will include about 150 events spread throughout Florence for lovers of good food and wine. From Thursday until Sunday, Florence will be transformed into a full-fledged culinary mecca, opening up unique locations for cooking classes, tastings and meetings with famous chefs.

 The exhibition “Dolci Trionfi e Finissime Piegature” will be put on in Palazzo Pitti, in the Palatine Gallery, called “Sala di Bona”;  a tribute to the Florentine wedding feast of Maria de’ Medici, featuring sugar sculptures and the art of napkin folding for Expo 2015.


Where flavor and fun meet…


Opening day Taste 2015

The general public can enter the fair on Saturday and Sunday from 1:30 pm to 7:30 pm and Monday from 9:30 to 4:30 pm. The other days are reserved for industry professionals. The cost of admission is €20.

Children under 10 years are free of charge. Strollers may not be brought in and can be deposited in the cloakroom free of charge. Dogs are not allowed.

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